With the introduction of the more rugged and off-road capable Colorado ZR2 trim level this year, Chevy garnered more attention from buyers, increasing their mid-size market share by nearly three percent over prior year. But despite the stronger sales of Colorado overall, they still trail the terrain-conquering Toyota Tacoma in market share by double digits (Tacoma 47 and Colorado 27 percent YTD respectively).
Choosing to show the new Midnight and Dusk edition trucks at the SEMA Show in Las Vegas this week, Chevy is immediately upping their game in the segment offering additional value options in the ZR2 making it an even more serious challenger to the Tacoma.
And, as noted in another post, we told you about the Colorado ZR2 AEV concept truck that Chevy is also showing at the SEMA Show this week. Significantly more aggressive and capable, we would not be surprised to see elements of the ZR2 AEV appear in Colorado during the course of the 2018 model year.
At the SEMA Show
The first public look at the Midnight and Dusk editions is at this year’s SEMA Show,
The ZR2 Midnight Edition crew cab is shown with the 3.6L V-6 and feature Chevrolet Accessories and Chevrolet Performance parts available for all ZR2 models, including a bed-mounted spare tire carrier, Performance Air Intake, Performance Exhaust and all-weather floor liners with ZR2 logos.
The ZR2 Midnight Edition features an all-black exterior finish, black Chevy bowtie emblems and 17-inch five-spoke black accessory wheels, including the spare. The ZR2 Midnight also features a black sport bar with off-road LED lighting and ZR2 logos on the sport-bar sail panels.
The ZR2 Dusk Edition show vehicle is finished in Summit White and equipped with the available 2.8L Duramax turbo-diesel, as well as a diesel-exclusive Performance Cold Air Intake.
The ZR2 Dusk Edition offers the same content as the ZR2 Midnight, but can be purchased in all other ZR2 exterior finishes, with black accents throughout.
The 2018 Colorado ZR2 Midnight and Dusk Editions will be priced at $3,425.
Chevy says by adding these two package editions – that they have made the Colorado ZR2 “a segment of one”, with its 2-inch additional height and 3.5-inch wider track, equally at home rock crawling, desert running or as a daily driver.
Performance features of the ZR2 include an off-road suspension with cast-iron control arms and segment-exclusive Multimatic DSSV dampers. They are the first off-road shocks to feature position-sensitive spool valve technology, making the truck equally adept on and off the road.
Other standard ZR2 features include segment-exclusive front electronic locking differential, electronic locking rear differential, hill descent control, an aluminum skidplate that protects the radiator and oil pan, off-road rocker protection, Autotrac transfer case, transfer case shield, four-wheel disc brakes, modified rear axle with a 3.42 ratio and special off-rode mode setting.
The ZR2 is distinguished visually from the Colorado with an aggressive hood and grille combo and modified front and rear bumpers designed for better off-road clearance.
The ZR2 is available with a standard 3.6L V-6 match with a class-exclusive eight-speed automatic transmission or an available 2.8L Duramax turbo-diesel offering best-in-class 369 lb-ft of torque.
The Colorado ZR2 also boasts significant connectivity and safety technology: 4G LTE Wi-Fi, Apple CarPlay and Android Auto, StabiliTrak Electronic Stability Control and available Forward Collision Alert and Lane Departure Warning. And – Chevy adds – as with all Chevrolet trucks, the Colorado ZR2 is built with durability in mind, including a fully boxed frame, roll-formed high-strength steel bed and Duralife brake rotors.